Friday, 4 December 2009

Analysis Of Digipak #1



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In this digipak there are no portrait images displayed of the artist, Chris Velan. Instead it opts for a detailed picture to mount the front cover. I do feel that perhaps an image of the artist would have been more effective but on some level the audience can still gather what type of artist and what type of music genre he is involved in. We can gather that the artist perhaps plays an instrument, preferably a guitar and is involved within an indie/acoustic type genre. The front picture includes images of bumble bees and flowers growing among fields and this creates a calm and peaceful atmosphere among those who are viewing the digipak cover. This images connotes themes of nature and also creates an idea of being free and open. Perhaps this images are very relevant and personal to the artist as it could reflects his personality and maybe’s his views on music. It also somewhat connotes how this reflects the type of music included by the artist, implying that the music will also make you feel relaxed, calm and composed again reflecting the indie, acoustic type genre.
The colour scheme used throughout the digipak is not very heavy with colour yet it’s also not too plain and monotone. A lot of warm colours are used throughout the image such as oranges, reds and yellows, again perhaps reflecting the style of the artist and his songs. The bumble bee is specific is one of the stronger features on the cover, the yellows and blacks used allow the image to stand-out and draw in audience attention. Even though there is no governing picture of the artist displayed on the front cover and also not also of powerful colours have been used, I still feel this cover is extremely effective. I can also gather that Chris Velan is possible a very independent artist, he obviously has a strong fan base through his genre of music and this particular audience will be attracted to this digipak.
There are many different lay-out’s digipak’s can obtain. For example, a 4, 6, or even an 8 panel lay-out and the creator of this digipak has obviously opted for the 4 panel layout. The CD is inserted in the groove where it is then closed and inserted into the front cover box. It’s also very brief about what information is included within the digipak, for example music videos, interviews or bonus tracks.
Underneath the artist name Chris Velan is the name for the digipak, Solidago. I researched this term and was informed that it is the Latin term for a golden flower which name means to “strengthen or make whole”. This then strengthens the image on the front cover as it has more of a meaning that I had thought. The title of the digipak could also connote again what Chris Velan writes and sings songs about, perhaps they are very political songs centring on themes such as world poverty, global warming and wealth. I feel this digipak at first glance could possibly go unnoticed among people of the public as there is no main image or bold strong colours. However when analysing deeper into the digipak, it is clear what genre of music the artist is involved in and his strong views expressed through music. This is all made apparent through the digipak.

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