Texts Styles For Digipak

These were the five text styles that I had considered for being the Mariah Carey title. As you can see it was clear from the start that Mariah Carey's name would be displayed and projected in pink. Not only because she is female, but because the digipak would be targeting young teenage girls to even young female adults. All of these text styles are equally attractive in their own way yet the font that was appealing and eye-catching to me was the last font. One of the reasons I chose this particular font was because it upheld a girlish vibe. It looks as though the name has been drawn in pink lipstick and this appeal, straight away would attract an audience of girls, within an age range of 13-19. The Mariah Carey digipak could be described as a love promo, again attracting many girls with this particular theme.